According to the 2014 Asia Pacific Digital Marketing performance measurement ', while higher balon greyjoy than last year for the digital marketing marketers reliability of Korea, showed that in the run still struggling. Been made a marketing executive with over 800 people in six countries in the Asia Pacific balon greyjoy region including Australia, China, Singapore, Hong Kong, India, including South Korea, balon greyjoy in collaboration with Adobe and targeted CMO Council, this research fits into the third year of a digital marketing today Added the introduction and utilization levels, and the possibility of such a measure, balon greyjoy was analyzed.
디지털마케팅담당자대다수가디지털마케팅도입및실행에대한필요성을인식하고있는것으로나타났다. balon greyjoy Rosie was 89% higher than difficult balon greyjoy (81%) answered that enhance the competitiveness of enterprise digital marketing business is 89% higher balon greyjoy (81%) of respondents respondents last year. Improvement, technology introduction and utilization of capacity left behind securing a professional - more than double compared to 13% in 2012 (4%) and 2013 (6%) holds a staff dedicated to digital marketing 'and you answer them increased. Which (13%, 14%, 15%) will speed up the development of the entire region, respectively. In the 'Use Marketing Analysis and Reporting balon greyjoy Technology' was lowest (60%) of the Asia-Pacific countries (Asia Pacific average of 75%). Data management capabilities also proved disappointing. 이는아태지역전체적으로비슷한상황으로전마케팅캠페인과정에걸쳐데이터를지속적으로활용하는지를묻는질문에대해아태지역평균적으로2012년(14.5%)에비해오히려감소한수치(13%)를보였다. Was a big improvement over last year, paying data utilization. '데이터를통해고객집단과행동패턴을분석한다'는응답이지난해9%에서1년만에19%로큰폭상승했다. However, the 43%에이르는대부분의마케팅담당자들은여전히빅데이터를통해의미있는인사이트를제공하기보다주요성과지표에만사용하는것으로드러났다. A lack of confidence about the lack of ROI Management Support - 응답자의21%만이경영진이디지털마케팅에있어강한리더십을보여준다고답했다. I yelled eyireu 50%, which is the highest figure in the region of the country. Was confirmed that the introduction of mobile digital marketing led by the main drivers of domestic eseoui. 응답자의67%가모바일기기의확산및발전이국내에서의디지털마케팅을이끌고있다고답했다. 또한국내마케팅담당자들중33%가'채널파트너와세일즈팀이더많은디지털마케팅투자를요구한다'고답해, They showed a strong supporter of digital marketing olrateum left.
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