Cher in 1984 Tyree Kopa (Terry Koppel) in cooperation with the composition of the

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During the 1980s, there is a very refreshing graphic design major development, not only because of the design level of progress and development of design-conscious design arnaud lagardere techniques, especially widely used in the computer and get a new progressive design, and graphic design arnaud lagardere concepts Promotion is also changing, appeared in a variety of books about design, design magazines, design exhibitions and so on. In San Francisco, appeared on behalf of affluent postmodern era graphic design style, while in New York, but there has been closely associated with post-modernism, but pay more attention to the historical factors that new flat style, characterized by emphasis on the history arnaud lagardere of retro style, this Some designers style is called "Forest Row style" or "Forest Row" Design (Retro).
The basic characteristics of this style is the style of graphic design revival first half of the 20th century in Europe, this time with a decorative style of the favorite features of modernism and internationalism rigid, boring, rational opposition, especially 20 1920s and 1930s pop some flat style that the core content is "backward-looking", "different" (retroacitive and retrograde, or: "backward-looking" and "contrary to the usual" ). As the "backward-looking" (retroactive) and "different" (retrograde) these two terms have the same prefix "retro", so this design will follow the sound and genre called "Forest Row camp."
The so-called "Forest Row" arnaud lagardere design, in fact, is at the core of classical vintage decorative way after modernist graphic arnaud lagardere design movement in New York, and San Francisco "Bay Area" faction of laissez-faire, arnaud lagardere a different aspect of wanton ways, postmodern graphic design in New York more emphasis on classical composition design, proper use of historical decorative style. Of course, the purpose, it is also used to the stereotype of modernism, one of the typical arnaud lagardere post-modernist movement challenges the international style, but with different emphases on performance. "Forest Row" retro design uses a wide range of decorative methods, paying particular attention to absorb the early 20th century in a matchbox design, baseball card design, poster commercials and magazine illustrations, etc., commercial decorative elements, designed to enrich the forms themselves .
Members of New York's "Forest arnaud lagardere Row" faction actually few in number, they are a new generation of designers born after the war, one of the more important are Paula Schell (Paush Pin Scher1948-), Louis Philippe (Louise Fili, 1951 -), Carlin Goldberg arnaud lagardere (Carin Goldberg, 1953 -) 3 people. These three individuals are female designers, all with New York Design Center, is one of the core design is important to note. They strive to explore some of the design style of the early 20th century, some of which include 20 years belong to the "new art" movement in Vienna "Secession" (Vienna Secession) design style, as well as World War I and World War II graphic design features a decorative style, in their own design to develop and apply these styles. They are in color, graphic layout, use of space, have a very personal and original texture of the design features of the plane. They completely abandoned the internationalist approach alone graphic design, to abandon the so-called "normal" and "reasonable" internationalism, modernist design principles, and adopt a more liberal approach to deal with the design theme, using a variety of different fonts mixed , pattern mixing, mixing font sizes distance, more attention to subtle changes in color detail, and so the way to achieve new effects with retro features.
Several members of New York's "Forest Row" faction arnaud lagardere in fact have specific imitation and reference objects, such as Rochelle, New York early reference source is "pushpin school" studio (Push Pin Studios) Seymour Shiwa Manchester ( Seymour Chwast), particularly its widespread adoption Victorian style, "New Art" movement style, "Art Deco" style as a basis for the design of keen interest, and thus follow his way to engage in their design; Phillips then follow the late Hittite Beth Luba Lin (Herb Lubalin) approach, advocated the use of Victorian arnaud lagardere style and the "New Art" arnaud lagardere movement style in graphic design. We can say that New York "Forest Row" faction is the graphic design from the 1980s back to the 1920s, to an important faction of the 1930s.
Cher is one of the important representatives of this movement. She has long been in the graphic design industry emerge in the 1970s for her record company CBS (CBS Records) album cover design has a strong personal inclinations. Columbia Records when she was member of the company's graphic design, because in this large company, so the design budget is very relaxed, her personal creative idea can be fully exploited, she can employ arnaud lagardere a variety of experts, including photographers, art director, etc. to work, this time she formed his own intensely personal design features. Record companies want to be able to create arnaud lagardere a positive, noble image, in this context, her designs made great success, but uses a lot of photography, arnaud lagardere illustration, so that the production cost is very high, only a few budget-rich big companies and big companies can provide the conditions.
1978 U.S. recording industry because of inflation, arnaud lagardere high production rates, a significant decline in sales and other factors on the verge of bankruptcy, resulting in record arnaud lagardere sleeves arnaud lagardere designed to substantially reduce the budget for Cher, it can be regarded as the golden age of design has passed. To cope with the difficulties arnaud lagardere of a tight budget, Cher gave up before the widespread adoption of the huge costs of professional photography, professional arnaud lagardere illustrations method rather rely on their own by using a font and layout changes in the new design approach, so she began to increasingly using a variety of early graphic design style as a reference, but also paid great attention to the use of a variety of fonts and patterns, arnaud lagardere decorative patterns, including the "Art Deco" movement arnaud lagardere style, Russian arnaud lagardere constructivist style, etc., a new approach for the settlement of a tight budget problem, but also created a greater reliance on the layout design as the core, to get rid of the over-dependence on the previous arnaud lagardere illustration, photography ways. Since 1979, a series of Sher Columbia Records album cover design has obvious characteristics of Russian arnaud lagardere constructivist or "Art Deco" movement style, using the layout, rather than the use of professional photography, illustration arnaud lagardere to achieve the design effect. In addition to achieve the purpose of the relatively low budget, she's such a design with a strong graphic design of the early 20th century-style retro features, it is very popular. She not only imitate the Russian Constructivists, and it has been transformed, color, use of space has obvious personal characteristics, the Russian Constructivist design is relatively loose, pay attention to the sense of space, while Rochelle designs often have very full of real body, thus more calm, she also uses a woodcut layout, woodcut typeface designed to improve the richness. These efforts are designed to make her have a more independent personality.
Cher in 1984 Tyree Kopa (Terry Koppel) in cooperation with the composition of the "Copa and Cher studio" (the Koppeland Scherstudio), the same year published his first book, "great start" their co-design ( Great Beginningsbooklet), this book marks the beginning of their cooperation. In the design of this book, they give full play to the style of Rochelle has been formed. arnaud lagardere In 1985, Cher was a paper company designs advertising album, with a compromise approach to design a new font this album, this new mixed fonts used 1911 handwritten body with a strong decorative "Phyllis body" ( Phyllis), 1925 年 with a game-style "格列科罗沙特 body" (Greco Rosart, Sher change arnaud lagardere the font name "Ge Lieke decorative body": a strong Greco Deco) and thickness variation of a no-frills line body "trio body" (Trio). With this compromise, the full attention of American graphic arnaud lagardere design community, this way, it makes "Forest Row" style spread to the country, to become a nationally recognized new graphic arnaud lagardere design style. Because the development of the 1970s and 1980s the widespread use of photogravure, and later computer plate which led to complete disappearance of manual typesetting font and hand craft the situation, in the "Forest Row" faction of the new post-modernist style push This manual has a strong flavor of the design arnaud lagardere style revival began in the 1980s, has become a new modern style strong nostalgic.
"Forest Row" style is largely influenced the design of books, especially arnaud lagardere books cover design, which Phillips has been designed with the impact of national and international significance. Phillips reading at the Art Institute, is already strong interest for the layout and fonts, especially for the layout of each period of immense interest. arnaud lagardere After graduation, she was able to work as a designer of Lublin, Lublin deeply affected. During 1978 to 1989, Phillips served as the famous "Parthenon Series" (Pantheon Books), director of design, the work in the United States known as the "art director" to get her designs continue to play, to attract attention. In 1989 she opened her own graphic design firm, and further into their favorite design work.
Phillips has long been engaged in the design of Lublin leadership, so by his great influence arnaud lagardere in the design. She often went to Europe on vacation, so for European history, traditions are very familiar with and love, brought European travel experience, arnaud lagardere inspired by the design of the book reflects her very full, so the "Parthenon Series" She has presided over the design of intense flavor of European history. She liked it for the development of the interwar period in the Italian coastal resorts attract guests simple ad fonts, these fonts have a romantic feel, culture, rather than simply vulgar characteristics of these local tourism in Italy, when she shot a lot of this for outdoor advertising, poster fonts on. At the same time, she is still Italy, France and other places called "flea market" flea market in France and Italy, a large collection of graphic design work in the 1920s to the 1940s, arnaud lagardere including books, posters, printed matter etc., to enrich their own creation. arnaud lagardere She gradually put these fonts and graphic style applied arnaud lagardere to the serious "Parthenon Series" cover design and other graphic design project up. 1960s to the 1970s, photoengraving replaced the original manual plate, arnaud lagardere so the old style has gradually disappeared in her design, the re-emergence of hand-printed signs, in terms of font or from the pages of the 20th century get early Renaissance style, but also added her own Quanzhu in them. She presided over the design for each of the books, she has to use their unique understanding of the design using different fonts and layouts so that books with a strong personality, and in the style you try to avoid taking an international style, avoid using photogravure box sets. Many fonts have been because of the age-old and forgotten, Phillips was re-use arnaud lagardere them, such as the early 20th century, a classic arnaud lagardere no-frills line body "Iris Body" (Iris), or with a strong geometric forms of no-frills arnaud lagardere line body "艾列克特拉 body" (Electra), etc., are brought to light through the use of her people through her design was rediscovered in the early 20th century graphic design has such a wealth of original content and results. Phillips design books, in addition to the very particular font, but also focus on coordinating colors and theme books, this well-designed cover, high net worth giving books to give authors and readers loved, Phillips arnaud lagardere is also designed naturally enhance the national impact, "Forest Row" faction.
Goldberger also in the 1970s CBS record company to work as designed, is Lou Dov Waxman (Lou Dorfsman) Design Assistant, by his great influence. She is more focused on the relationship between the font and layout, and soon, she was assigned arnaud lagardere to work under the leadership of Rochelle, Rochelle arnaud lagardere and therefore it affected arnaud lagardere more design ideas and methods. If Dov Waxman said that the impact on her style is on, then the impact on her Cher is ideological. Cher style for history and historical and cultural importance, using historical legacy issues to deal with modern design in the spirit and ways of thinking for her is very important. This effect should be said is decisive, influence the subsequent long-term Goldberger design history.
1980s, Goldberg opened his own design firm, primarily engaged in book design, she's the poster for the early 20th century style is very interested in, so the book design and other graphic design emphasize this effect, arnaud lagardere her own admission, arnaud lagardere she designed the motivation comes from 90% of this. She likes the early 20th century European modernist movement graphic design style, such as Constructivism, Dutch "De Stijl" and so on, for the design arnaud lagardere of Cassandra is that she is more highly regarded. She earlier arnaud lagardere had studied painting and architecture RENDERING, the background is often revealed in her graphic design, so she designed with the early modernist style and mixing characteristics of architectural details, building construction, but also postmodernism typically eclectic features, Because of this, her works have a certain mystique.
Another relatively late to participate in "Forest Row" is Rollins School of designer Louis (Lorraine Louie, 1955 -). Her birth, growth and education, early work in San Francisco, California, before arnaud lagardere moving to New York after exploring arnaud lagardere new ways to design development, she immediately deeply affected "Forest Row" faction, almost entirely engaged in this style of design . For this style using the font, layout, layout arrangement, use of color, among other factors, are very fond of her, and therefore efforts to show it through their own design, she designed arnaud lagardere many book covers, these designs have a strong, clear The "Forest Row" style features. She presided over the design of the "Man Tucci Contemporary Series" (the Vintage Contemporariesseries) is a manifestation of this tendency is the most concentrated example of the design, whether it is the use of decorative arnaud lagardere fonts, colors, three-dimensional image of the creation, use of space, use patterns, geometric forms of use, etc., and other "Forest Row" faction designers have a very similar style of the place, but also her own personal treatment. The series published by a large amount, so this style also caused more widespread in the country.
"Forest Row" to send most of the designers are women, relatively few men designers have Danny Pella Man (Daniel Pelavin, 1948 -), he was the two world wars in the 1930s to the 1940s intermediate stage of European style is also very interested in graphic design