Since bowing out of EPEAT certification for future Macs, Apple has seen at least one public agency say it can’t buy its computers anymore. Apple has responded by emphasizing its other green credentials. But it may also be helping to write future recyclability standards.
Apple’s decision to remove its products from the EPA-funded EPEAT standards was likely intended to be a quiet move. It wasn’t. When you’re the most influential ps3 trophies tech company out there, anything you do is going to come under scrutiny. So in no time at all, Apple found the City of San Francisco saying it intended to stop buying Macs if they weren’t ranked by the Electronic Product Environmental Assessment Tool.
Apple’s position since the story broke has been that it follows plenty ps3 trophies of other green standards, which it does lay out clearly on its website . But the reaction from the City of SF provoked a longer statement from Apple on Tuesday, essentially ps3 trophies repeating the same idea, but in more detail. For Apple’s thoughts, see The Loop .
It’s very true that Apple has made an effort to keep dangerous chemicals out of its products. And that is likely satisfactory to a lot of individual consumers . But that doesn’t address the recycling question. The move signals that future MacBooks that won’t be EPEAT certified — therefore will not be as recyclable by individuals ps3 trophies — and will theoretically still end up in a landfill some day. And e-waste is e-waste — it still needs to be dealt with. More crucially for businesses, Apple’s statement doesn’t address the standards issue, which government purchasing departments and corporate IT buyers still have to adhere ps3 trophies to — many are required to buy EPEAT-certified computers.
So what is Apple up to? Well, the company might actually be cooking up a solution by contributing to a future recycling standard that is more up to date. The Green Electronics Council that administers EPEAT certification said that it’s been trying to update its standards to fit how today’s electronics are manufactured. The group’s spokeswoman told Fortune that a group including Apple has “just delivered reports on a number of preliminary questions which will inform the IEEE 1680.1 standard refresh process, expected to launch shortly.”
Subscriber content comes from Gigaom Research, bridging the gap between breaking news and long-tail research. Visit any of our reports to learn more and subscribe. Locating data centers in an energy-constrained world May 2012 A market analysis of emerging technology ps3 trophies interfaces May 2014 The risks and rewards for the ride-sharing market in 2014 May 2014
Jun. 12, 2014
Apple is not “the most influential tech company”. That’s an extremely bold statement, which demands figures to back it up. Some explanation of exactly what this means would be nice, too.
Apple is THE most influential tech company. Besides being the most profitable, it has turned at least three industries upside down (music, phone, tablet). All the other companies look at Apple who are leaders in these industries. I would consider that pretty influential. ps3 trophies
I less concerned about what Apple’d bailing out of EPEAT means for end-of-life recycling than what it may signal for the repairability and upgradability of their upcoming devices. Is the new, repair-and-replace-hostile MacBook Pro the future ps3 trophies of Apple? I fear it is.
Although I’m more concerned about the lifetime cost of ownership, devices that can be fixed and upgraded also last longer before needing ps3 trophies to be recycled. (A doubled life, means the environmental impact is halved.)
Nor does Apple help users with their ‘more is much more’ pricing scheme. One reason I didn’t buy the new MacBook Air is because ps3 trophies the now-enlarged 4 Gig of memory still isn’t likely to be adequate for whatever follows Snow Leopard. If Apple isn’t going to make memory upgradable, then it has an obligation to users to make their more-memory option affordable. It doesn’t.
In the end, I suspect Apple’s creative and manufacturing design teams are simply growing lazy. It’s easy when designing a product to focus on a few features (i.e. thinness) to the exclusion of others (i.e. repair ps3 trophies and upgrade). But narrowly focused design ps3 trophies is always bad design. ps3 trophies Good designers are able to hit multiple goals.
One reason I’m staying with my aging white MacBook is that it’s design was done right. The RAM and hard drive can be replaced in about five minutes. That’s how I was able to upgrade it to an SSD a few months back. I don’t see that sort of brilliant design ps3 trophies in Apple’s current laptops.
In ps3 trophies the case of the MacBook Air, for instance, there’s too much emphasis on lightness and thinness over battery life and upgradability. Apple products are starting to take
No comments:
Post a Comment