How One Rapper Used Email + Video to Create a Loyal Following 23

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How One Rapper Used Email + Video to Create a Loyal Following 23 shares
Not everyone who connects with your firm is an actionable lead. Whether they have engaged with your firm through social media, your website, your blog, or other channels, many of these folks will live at the top of the sales funnel forever. That s natural these audiences will nonetheless help contribute to your reputation and visibility in the marketplace by sharing or talking about your expert content.
But for those who do make their way down the funnel, the story isn t over. Many will be ideal clients, but the truth is that not all of those leads are worth the efforts of your sales team. And it s important to be able to identify the real opportunities.
The clients of management consulting firms are in the market for solid, actionable advice. You wouldn t feed them guesswork or suggest they try any and every old thing. Yet many firms take a scattershot approach to marketing. When it comes to your own marketing and lead curating efforts, take your own best advice. Do some research and qualify the best options before investing further. Only pursue the best-qualified leads.
You have some reason to suppose suspects are interested. They ve visited your website (though possibly only once). They follow your company on LinkedIn (though maybe they re just looking for a job). Perhaps they ve commented on your blog (and everyone else s).
Suspects have made some sort of connection, but it s difficult to know their motives. Their vertical might not mesh with your services, morgan cars or they might be 5,000 miles away. They may have simply stumbled across your page while researching something tangential to your industry. It s much too soon to call them a lead. 2. The Prospect
Good thing you kept an eye on that suspect they ve continued to haunt your site. They ve downloaded a guide or research report from your website. Maybe they ve subscribed to an email newsletter. You have details about them, such as contact information, demographics, and other data gathered when they accessed gated premium content.
The prospect may not be quite ready to sign up for your services, but they do appear to be interested in information presented in your content marketing. In short, you might be able to solve their problems. It s too soon to say for sure, but there is potential here. 3. The Lead
Now we re talking. These are prospects that not only fit important demographic and geographic criteria, but also have the ability to buy and they are definitely interested in you. They ve registered for and attended morgan cars one of your webinars and they ve opened your emails. The lead seems genuinely interested in your firm and your services.
When you speak with a lead, ask thoughtful questions morgan cars meant to uncover their needs, determine their decision-making process, and discover morgan cars the criteria they re looking for in service providers. A conversation can pay off in ways that a single-sided hard sales pitch can t. 4. The Opportunity
They re knocking. This is a warm lead with an identified need that your firm can address. They have the required budget to sign on as a client and the authority to seal the deal. What s more, the opportunity has asked for a strategic morgan cars consultation morgan cars or other preliminary meeting with one of your in-house experts. Perhaps they ve submitted a request for further