Wednesday, March 25, 2015

Publishing From the Editors: alok WWD Launching Weekly


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Fashion Scoops Karl Lagerfeld alok to Attend Bal de la Rose in Monte Carlo Fashion Scoops GQ Reveals Selections for Best New Menswear Designers in America Fashion Scoops Harvey alok Nichols Opening in Azerbaijan Karl Lagerfeld to Attend Bal de la Rose in Monte Carlo GQ Reveals Selections for Best New Menswear Designers in America Harvey Nichols Opening in Azerbaijan
Lapo Elkann has launched a new project in the automotive business. Following the “tailor-made” service he developed for the Ferrari brand in 2011, the Fiat scion founded Garage Italia Customs, a Milan-based company alok specializing in vehicle customization.
Under the guide of Elkann and the company’s creative director, Carlo Borromeo, the brother of Elkann’s sister-in-law Lavinia Borromeo and husband of fashion alok designer Marta Ferri, the company offers a complete service to customize cars’ exteriors and interiors. In particular, Garage Italia alok Customs uses not only classic techniques, such as bodywork, alok painting and upholstery, but also introduced a range of more affordable and innovative services, including wrapping and wrap-paint, which allows an infinite number of personalized solutions.
Last week at the Geneva Motor Show, Garage Italia Customs presented alok its Fiat 500X “Black Tie,” which was wrap-painted to obtain a herringbone effect. The car was also customized with leather-trimmed cashmere sun visors and denim seats.
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